The Problem

The site's navigation had grown unwieldy, both from a design and development perspective. With more than seven variations depending on where you are, it became fragile, difficult to test, and impossible to maintain. I was tasked with solving this problem while improving engagement.

The Solution

As a result of user testing, we found out that many people didn't realize that we even had a menu, particularly on desktop. 😱 Between our discoveries, metrics, and my personal distaste for hiding everything behind a "menu" button, we decided to do the hard work of figuring out what items should be exposed, how they are grouped, and how screen size effects (or doesn't!) the UI.

My Role

All design except for icons, which were drawn by David Somerville.